directory listings

  • The Importance and Benefits of Listing in a Local Business Directory

    Local business sidewalk sale

    Listing in a business directory is like selling at markets. The more markets you participate in, the better your chances of moving your products.

    You are probably wondering what the fuss is all about. Why should you take the trouble to list your business in a business directory?

    There are two main benefits…

    The first is that it gives your business increased visibility.

    Search engines love well built and well managed business directories because they index businesses by category and geography.

    Google search holds many of these sites in high regard, so when you’re listed on good local directory websites, your business will quickly receive a dramatic boost in search rankings.

    Search engine optimization (SEO), the hunt for the top results on Google for the search terms relevant to your business, is a tricky discipline that’s constantly evolving. But listing on local directories remains one of the SEO tactics that’s easiest and offers the most impact. – Source: Wix

    When you list your business you increase the chances and the number of ways that potential customers can discover your business. Especially those looking for local businesses.

    The second is that it increases your online authority.

    And it does that in two ways. First, by association because when potential customers see your business in the directory it gives them proof that you are a legitimate business. Not a fly-by-night.

    Business directory listings have become a key part of your online identity or footprint. – Source: Game Plan Geek

    The other way in which it boosts your authority is by the value the search engines place on the links from the business directory back to your own website. Having these ‘back links’ as they are called, will move your website higher up the search rankings.

    But those are not the only two benefits you’ll get. Here’s more:

    Unlike website management these listings are exceptionally easy to create and manage. And they don’t require any special skills. Making it a time efficient way to boost your online identity.

    Compared to a website they are exceptionally cost effective. And many small businesses prefer them over having the capital outlay and monthly maintenance costs associated with a website.

    They boost your reach considerably by making you visible to large numbers of people searching for local businesses. Especially those that use mobile devices.

  • 5 Benefits of Listing Your Business to a Local Online Directory

    Benefits of online business directory listingsWritten by Rosy Hyden | SEO Executive | Blogger

    Advertising Your Business

    Advertising your business to area specific has many advantages. For local businessmen, it is an opportunity of brand building and enhancing business to the next level. There are several types of ways to advertise your business locally and one of the most effective ways is advertising through a local online directory. The advertising service is effective. It is more important for your occupation when you have no such online presence or you are listed in a top online local directory. Here are some must-to-know advantages of listing your business to a local online business directory.

    Develop Brand Image

    Your local business too needs brand management and image making. As you know the local market is also facing tough competition. Your competitors are trying hard to make their company image. Why do you stay behind? You can list your occupation in a top online local directory to build brand. Provide your company name, address, photos and videos. Don’t forget to provide a small yet attractive review of your occupation. Keeping yourself noticed in an online local directory manages your brand image so that you can able to win trust and reliability of clients.

    Enhancing Your Business

    Imagine you have made your presence online through a local online directory, but your competitors have not started any online marketing yet. In this condition, who can get benefits? It is obviously you. Today, 70% of population prefer online search for a particular service locally. For example, if you are a TV mechanic and you have listed yourself in a local online business directory but your competitors have not yet registered, you will get more calls or service request than your competitors. It ultimately enhances your occupation. Able to Get Targeted Audiences

    Online Listing Or Marketing

    B2B marketing or B2C marketing, online local directory listing is able to connect you with targeted audiences. More and more clients can able to know about your business. Day by day improvement can be noticed. Such directory sites have divided listings into categories. As per your occupation specialty, you can able to make your entry. This makes your directory listing more accurate and targeted. Best for Search Engine Optimization Listing your business to a local online advertising site is excellent for search engine optimization. If you have a site, connect your site with a local advertising ad. With a review of your company, attach a link of your site. It helps to garner more local visits. It strengthen your online existence. It is not surprising to say that you can able to get double benefits strong online presence and increasing number of visits to your portal.

    Inexpensive Advertising Publicity

    There are several local advertising sources available to choose from, but among them online directory advertising is cheaper. Under a small budget, you can list your occupation in a local directory. The maintenance cost is a little. Long lasting support is provided. You can get the service for 1 year, 2 years or so on. The service is affordable.These are top advantages that every business can get from local online advertising directories.